A site posing as a Swedish edition of Variety, the entertainment trade. Here is the evidence, and where the real publication actually lives.
Variety Sweden is fake. Variety has never had a Swedish edition; the real trade paper is at variety.com.
Copyright line “© All Rights Reserved, FMG Group” — the same network as the fake Vanity Fair Germany and Rolling Stone Sweden.
Variety (Penske Media) has never operated a Swedish edition.
A guaranteed-placement PR agency maintains a dedicated sales page for “Variety Sweden” features — the clearest possible tell.
Sold openly with guarantees by a placement agency (from $495 per article, as reported). If an offer lands in your inbox, run the checks above before paying.
The method works for every brand: find the publisher’s official list of licensed editions and check the domain against it, then check the masthead, the indexing and the archive. The full method is in our verification checklist, and all twenty documented cases are in the Fake Editions Registry.
Press Gazette investigation · Press Trip investigation
Is Variety Sweden real?
No. Variety has never had a Swedish edition; the real trade paper is at variety.com. Evidence: Copyright line "© All Rights Reserved, FMG Group" — the same network as the fake Vanity Fair Germany and Rolling Stone Sweden..
130 owned journals with real mastheads you can inspect today — or premium outlets named in writing. Published or refunded.