Variety is Hollywood's trade paper of record. Guaranteed placement, quoted individually — or a full refund.
For film, TV and talent stories, Variety is the byline the town respects.
A feature in Variety is more than a logo for your website. It is third-party proof: independent journalism that investors, clients and journalists take seriously. Our team builds the angle, writes the story to the outlet's standard, and secures the placement — you approve every draft before it goes out.
Premium campaigns are quoted per outlet and scope, and handled end-to-end by a dedicated strategist: positioning, story, placement in Variety and companion outlets, plus reporting. Every premium campaign carries our standard guarantee — the story goes live, or you receive a full refund.
Want proof before the premium spend? Publish in one of our own 130 newspapers from $49 on the self-serve platform, see the quality, then scale up to Variety with an individual request. Browse the network →
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